The B Line Website Redesign & Development
Prepared by Chris McMahon
The project objective is to redesign the website for meetNKY’s bourbon experience, The B-Line. The core objective for this redesign is to retain more website visitors for a longer time on site.
Also to be faster, easier to use, and mobile compatible.
The scope of the project is to:
- Redesign The B-Line’s website, findyoursippingpoint.com, retaining the current style elements—logo(s), fonts, brand colors, graphics, etc.
- Use WordPress for redesign, with a fully responsive template that the Admins at meetNKY will be able to thoroughly edit in the future
- Retain all current blog posts, event listings, etc. in redesign
- Increase loading speed time to two seconds for each page of the site
- Create a functional RSS feed of events and blogs
- Correct/maintain full functionality throughout the site (such as: currently, hamburger menus don’t function correctly on Android devices when on certain (but not all) pages)
- Add ability to embed YouTube videos on every page – including blog
- Need unique/sharable links for each event listing (to link directly to each event on the Events page—currently only able to link to general events page)
- CMS - add ability to enter dates of repeating events (right now requires cloning event and changing dates, resulting in excessive number of event listings to manage)
- Automatic re-sizing of photos for blog page thumbnails/event thumbnails/stop listing thumbnails/etc. instead of manually resizing for each use
- Ability to integrate the existing B-Line interactive map with embed code supplied by meetNKY OR create interactive Google map of The B-Line stops and link throughout the site as needed
- Improve general ease of use for both the end user and CMS admins
The site design will be clean and modern, allowing the site to be easy to maintain and quick to download.
Since the majority of traffic these days comes via mobile devices, we will employ a Mobile First/Responsive design approach.
Every decision will be viewed through the lens of speed, ease of use, and whether is satisfies both the users' and the client's goals. This does not mean bandwidth-intensive elements such as video will be excluded, merely that it should be initiated by the user instead of foisted upon them.
The site layout will adapt to the user's device so that the site will be usable across a wide range of screen sizes such as desktops, tablets, and mobile phones.
Instead of the traditional design process of creating static design mock-ups in a graphics program such as PhotoShop, I prefer to design within the web browser itself.
This allows for the client to view and interact with the site across multiple platforms (mobile, tablet, desktop, etc).
If the option of adding an alternative design exploration is chosen, the designer who works on that may not take the same approach.
Finding the best design to meet the needs of the project.
- Page Content Heirarchy: I will create a hierarchal list of items for the homepage, each entry positioned in relation to its overall importance in the design. I use this as a replacement for wireframes as I have found it allows the client to focus on the content instead of focusing on the page layout to early in the process.
- Mood Boards: I will create several boards containing multiple options of colors, fonts, graphics, and other design elements for the client to choose from. The mood board process includes up to 4 additional hours of research should the first offering need refinement.
- Homepage: I will create the homepage based upon the decisions reached during the review of the Mood Boards. This is also the phase where many of the global design elements, such as the header and footer, will be designed. Up to 6 hours of revisions are included in this phase of the design.
Historic Covington Walking Tours Kiosk
Supporting Design Elements
These elements round out the site design, providing content specific templates.
- Primary Interior Templates: After the homepage is approved I will move on to the interior page templates, including one & two column templates, news/blog templates, and a contact form template. This phase of the design process includes up to 4 hours of revisions.
- Landing Page Template (optional): The landing page template will be a simplified version of the interior page design that focuses on converting visitors brought to the site by online marketing such as pay per click ads, social media promotions, and email marketing. This phase of the design process includes up to 2 hours of revisions.
- Email Template (optional): I will design and build a email template to be used for email marketing. Up to 2 hours of revisions are included for this phase.
Chris helped us relaunch our website in 2011. He was so easy to work with, made great suggestions, and has been a HUGE asset since completing the project. He is a great resource when it comes to the tricky pieces of web design, a great trainer, and takes the time to break things down for a non-tech person. I really enjoy working with him.
Operations & Communications Director
The project will be using WordPress as the content management system. This will allow the client to easily make updates and additions to the site.
A WordPress theme will be custom built for this project. The theme will focus on design only. Functionality will be handled by plugins. This approach allows for the site's theme to be updated or changed without affecting the content and functionality of the site and also ensures that only elements needed for the site are included, avoiding all of the bloat that is common with pre-built themes.
This will lead to improved performance, ease of maintenance, and portability of content.
Up to 4 hours of training is included in this proposal.
The site will be built in a manner that follows best practices with regards to Google’s guidelines for search engine optimization. For example: proper use of headline structure, page titles, and alt text for images.
A human accessible page containing a listing of all public facing pages will be included to help with wayfinding and search engine indexing. The site will also include an XML version of the sitemap, as many search engines also use that in their indexing efforts.
If the project is a redesign of an existing website, redirects from current URLs to new URLs will be put in place to assure that no existing pages indexed by search engines return a 404 'Page Not Found' error. This will also help maintain any relevancy that search engines have assigned your current site.
A Google Analytics account will be set-up (if one does not already exist) and integrated into the site to allow for search traffic analysis.
- Site will be HTML 5 compatible
- Site development will follow the concepts of progressive enhancement.
- The site will be compatible with the following browsers:
- Microsoft Windows
- Internet Explorer 10 and above
- Most Recent Version of Microsoft Edge
- Most Recent Version of Google Chrome
- Most Recent Version of Mozilla Firefox
- OS X:
- Most Recent Version of Safari
- Most Recent Version of Google Chrome
- Most Recent Version of Mozilla Firefox
- Most Recent Version of Chrome for Android
- Most Recent Version of Safari for iOS
- Microsoft Windows
The site will be built with modern browsers (latest versions of Chrome, Firefox, Safari, & IE) in mind and reasonable adjustments will be made to ensure functionality in older browsers once the site is complete.
If more than 2 hours is needed to make the site meet the client's specifications in browsers older than those listed above, that additional time will be billable. This is usually not necessary as old browsers represent less than 3% of US Market Share.
Content will be imported from the existing WordPress site. This proposal also includes up to 4 hours of updates to the imported content.
The site can be hosted on any host that provides PHP 7.1 or greater and MySQL 5.6 or Greater. Unix is preferred to Windows for the server’s operating system. I can provide recommendations for hosting and will evaluate any other providers the client may be considering. Up to 2 hours of hosting related consulting and configuration is included in this proposal.
Hosting is included (along with many other helpful tools) in all of the hosting & maintenance packages listed at the bottom of this proposal.
Email configuration (beyond the creation of MX records) is not included in this proposal. A third party email service provider can be recommended if needed.
Project timeline is 3-4 weeks and, as of the submission of this proposal, can start .
A more detailed timeline, along with key deliverable dates, will be provided upon signed agreement and receipt of deposit.
Chris has delivered every project on time and at budget. What I like most is his desire to make our projects better by offering suggestions and guidance.
Director of Marketing & Communications
Flottman Company, Inc.
Wed Design & Development
|Landing Page Template (optional)||$180|
|Email Template (optional)||$360|
Maintenance & Hosting Packages (Optional)
The packages below will help keep your website running smoothly, keep it patched for performance and security issues, and provide back-ups in case something were to break or be accidentally changed or deleted.
|Month to Month||$49||$79||$149||$199||$249|
|Free WordPress Optimized Hosting|
|Included Storage||2 GB||5GB||10GB||20GB||40Gb|
|Free SSL Certificate|
|Over $400 in Premium Plugins|
|WordPress Core Updates|
|WordPress Plugin Updates|
|Off-Site Backups||Monthly||Weekly||Daily||Every 4 hours||Real-Time|
|Page Speed Optimization|
|Spam Prevention & Clean Up|
|Broken Link Monitoring|
|Real-Time Order Backups|
|Free Services per Month||1/2 hour free,
a yearly savings of $600
|1 hour free,
a yearly savings of $1200
|2 hours free,
a yearly savings of $1800
|3 hours free,
a yearly savings of $2400
|4 hours free,
a yearly savings of $3600
|Discount on Additional Services||20%||20%||20%||20%||20%|
*Email is not included in any of the above plans. However, CRM will help configure up to 5 email addresses at a third party email service provider, such as hover.com (preferred), Microsoft 365, or Google Workspace. As of March 1st, 2023, cost of these services are between $20 -$72 per user (email address) per year.
- Payment is accepted online via all major credit cards and PayPal. Checks and bank transfers will also be accepted.
- A 50% deposit is required before the project can be scheduled and work begun.
- If development exceeds 30 days, an additional payment(s) of 25% of the remaining balance is due every 30 days.
- The remaining balance is due upon completion of the project. Payment must be made before the site is publicly accessible.
- Care & Maintenance Packages are paid in full annually or on a monthly schedule.
All original materials completed by CRM Holdings Limited including but not limited to graphics and test results will become the property of and be delivered to Client upon payment to CRM Holdings Limited of all outstanding charges. CRM Holdings Limited retains display rights in the work, i.e., for use in portfolios, exhibitions, and other self-promotion channels.
This project uses WordPress, which is licensed under GNU General Public License. Please be aware of the implications regarding copyright this may entail.
All out-of-pocket charges will be billed at cost; no mark up will be applied to out of pocket charges. Cost to license stock photography is not included in this budget and will be billed separately.
Alterations or modifications requested that are not detailed in the above proposal will be billed in addition to the above total estimated project budget. The client will approve any additions to the estimated total budget prior to the initiation of the requested modifications.
Client will be billed at the completion of each stage or as described in a payment schedule in this agreement.
Payment terms are 30 Days Net except for initial deposit and/or hardware items. A 2% finance charge or $25, whichever is greater, will be applied to invoices past due every 30 days. Once work has begun no refunds will be offered for completed work.
CRM Holdings Limited will provide a 90 day Break/Fix Guarantee (extended to lifetime for clients who are using one of the Maintenance & Hosting packages listed above) for the custom software provided. If during the first 90 days of implementation any software issues should arise that are the responsibilities of CRM Holdings Limited and reported within the guarantee time frame, CRM Holdings Limited will repair the problem free of charge. Issues beyond 90 days will be charged at CRM Holdings Limited’s normal hourly rate. This excludes issues with 3rd party plugins (but that rarely happens and are usually easy to fix).