Cedro7 Coaching Services Web Design & Development

Prepared by Chris McMahon on August 26th, 2019

Project Overview

The project objective is to install a WordPress site with a pre-built theme that allows for a homepage, blog, social media icons, and a form to request an appointment.

Project Scope


The site design will be determined by the theme chosen. I will provide 3-5 free per-built themes to choose from.

This proposal includes up to 4 hours of custimization to the chosen theme.


Content Management

The project will be using WordPress as the content management system. This will allow the client to easily make updates and additions to the site.

WordPress Theme

A prebuilt WordPress theme will be chosen from a list provided by CRM.

Request an Appointment

A form allowing potential clients to request an appointment. This form will send the information provided via email as well as keep a record in the database that can be accessed from within the WordPress admin area


Up to 4 hours of training is included in this proposal.


Site Structure

The chosen theme will determine if the site is built in an SEO-friendly manner. This will be one of the key criteria of deciding what themes to present to the client

Site Map

A human accessible page containing a listing of all public facing pages will be included to help with wayfinding and search engine indexing. The site will also include an XML version of the sitemap, as many search engines also use that in their indexing efforts.


A Google Analytics account will be set-up (if one does not already exist) and integrated into the site to allow for search traffic analysis.

How Two Owners Got the Web Sites They Wanted

A New York Times piece on Mackey Advisor's experience building their website


The site will be built with modern browsers (latest versions of Chrome, Firefox, Safari, & IE) in mind and reasonable adjustments will be made to ensure functionality in older browsers once the site is complete.

If more than 2 hours is needed to make the site meet the client's specifications in browsers older than those listed above, that additional time will be billable. This is usually not necessary as old browsers represent less than 3% of US Market Share.

Content Population

Content will be provided by the client and populated by CRM

Any changes or additions to the initialy provided content will be completed by CRM for $85 an hour or by the client during/after training.

…Impressive and very inspirational.

His Holiness the 14th Dalai Lama, after touring the exhibit ‘Invisible: Slavery Today


One year of Entry Level Maintenance and Hosting is included in this proposal.

Email configuration (beyond the creation of MX records) is not included in this proposal. A third party email service provider can be recommended if needed.


Project timeline is 10-12 business days and, as of the submission of this proposal, can start August 28th. A more detailed timeline, along with key deliverable dates, will be provided upon signed agreement and receipt of deposit.

Chris has delivered every project on time and at budget. What I like most is his desire to make our projects better by offering suggestions and guidance.

Ed McMasters
Director of Marketing & Communications
Flottman Company, Inc.


WordPress Development

Service Cost
WordPress Installation $300
Theme Research and Installation $400
Content Population and Form Creation $300
Total $1000

Maintenance & Hosting Packages (Optional)

The packages below will help keep your website running smoothly, keep it patched for performance and security issues, and provide back-ups in case something were to break or be accidentally changed or deleted.

Features Single Page Entry Standard Plus Pro Realtime
Month to Month $39 $49 $79 $149 $199 $249
Yearly $399 $499 $799 $1,499 $1,999 $2,499
2 Years $649 $899 $1,499 $2,699 $3,599 $4,499
Free WordPress Optimized Hosting
Included Storage 1 GB 2 GB 5 GB 10 GB 15 GB 25 GB
Free SSL Certificate
Free CDN
Free Site Migration
Over $400 in Premium Plugins
WordPress Core Updates
WordPress Plugin Updates
Update Rollbacks
Security Scan
Off-Site Backups Monthly Monthly Weekly Daily Every 4 hours Real-Time
Email Forwarding Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Email Accounts 0* 0* 0* 0* 0* 0*
Database Optimization
Page Speed Optimization
Spam Prevention & Clean Up
Uptime Monitoring
404 Monitoring
Broken Link Monitoring
E-Commerce Support
Real-Time Order Backups
Free Services per Month 1/2 hour free,
a yearly savings of $600
1 hour free,
a yearly savings of $1200
2 hours free,
a yearly savings of $1800
3 hours free,
a yearly savings of $2400
4 hours free,
a yearly savings of $3600
Discount on Additional Services 20% 20% 20% 20% 20%


*Email is not included in any of the above plans. However, CRM will help configure up to 5 email addresses at a third party email service provider, such as hover.com (preferred), Microsoft 365, or Google Workspace. As of March 1st, 2023, cost of these services are between $20 -$72 per user (email address) per year.


  • Payment is accepted online via all major credit cards and PayPal. Checks and bank transfers will also be accepted.
  • A 50% deposit is required before the project can be scheduled and work begun.
  • If development exceeds 30 days, additional payment(s) of 50% of the remaining balance is due every 30 days.
  • The remaining balance is due upon completion of the project. The payment must be received before the site is made public.
  • Maintenance & Hosting Packages are paid in full annually or on a monthly schedule.

All original materials completed by CRM Holdings Limited including but not limited to graphics and test results will become the property of and be delivered to Client upon payment to CRM Holdings Limited of all outstanding charges. CRM Holdings Limited retains display rights in the work, i.e., for use in portfolios, exhibitions, and other self-promotion channels.

This project uses WordPress, which is licensed under GNU General Public License. Please be aware of the implications regarding copyright this may entail.

All out-of-pocket charges will be billed at cost; no mark up will be applied to out of pocket charges. Cost to license stock photography is not included in this budget and will be billed separately.

Alterations or modifications requested that are not detailed in the above proposal will be billed in addition to the above total estimated project budget. The client will approve any additions to the estimated total budget prior to the initiation of the requested modifications.

Client will be billed at the completion of each stage or as described in a payment schedule in this agreement.

Payment terms are 30 Days Net except for initial deposit and/or hardware items. A 2% finance charge or $25, whichever is greater, will be applied to invoices past due every 30 days. Once work has begun no refunds will be offered for completed work.

CRM Holdings Limited will provide a 90 day Break/Fix Guarantee (extended to lifetime for clients who are using one of the Maintenance & Hosting packages listed above) for the custom software provided. If during the first 90 days of implementation any software issues should arise that are the responsibilities of CRM Holdings Limited and reported within the guarantee time frame, CRM Holdings Limited will repair the problem free of charge. Issues beyond 90 days will be charged at CRM Holdings Limited’s normal hourly rate. This excludes issues with 3rd party plugins (but that rarely happens and are usually easy to fix).